Want to see my first commercial? Of course you do!

My last post was about how I wrote a ditty for a local commercial. Tom Franciscovich, the owner of SLO LIfe Magazine, creates a monthly commercial featuring a local musician and he asked if I would like to be featured in February’s edition. I suggested we shamelessly rip off Bob Dylan’s Subterranean Homesick Blues video and Tom was all for it. Here is the finished product. I need to work on my lip synching. I swore I would never lip synch, but when you sell out to The Man concessions must be made.


I wrote a song for a commercial

I was at a New Year’s Eve party on 12/31/11 and was approached by Sheryl, the owner of SLO Life Magazine. Apparently, she and her husband Tom put out a monthly commercial about the magazine and the 30 second spot typically features a local musician. Sheryl asked if I would like to be in February’s commercial and I hemmed and hawed about it, since the prospect of a DEADLINE was terrifying. But actually, I love deadlines because they press me into action. So later that night, well after the ball had dropped and thus in the wee hours of the first day of 2012, I started to write down words to a ditty. I woke up the next morning with a splitting headache and reviewed the words. Surprisingly, they were not all that bad. Typically, I find that drunken inspiration turns out to be pretty awful when viewed the next morning through a sober lens. But hell, with 30 seconds there is not a lot of time to do much of anything, which is wonderful. Economy keeps us out of trouble. So, a few days ago I did a rough cut of the song. Basically, the only parameters are that it be 30 seconds long and that it refer to loving the SLO life. So I wrote:
I love the SLO life
Its a good life
Better weather than Toledo
Just drop the W to get the acronym
That’s our phonetic credo
Pinot oenophiles press their case
that you can bottle happiness
from the happiest place
I-L-O-V-E the S-L-O life

You can listen to it here, and maybe in a month or so there will be a commercial as well: